Inspiring People to Get Active For Good
Calorie Cloud provides solutions that connect activity tracking technology with a great cause. We are inspiring people to get active for good while helping severely malnourished kids.
Our mission is to use technology to double the global budget for Ready-to-use Therapeutic Food (RUTF), the main line of defense against Severe Acute Malnutrition (SAM). We’re doing this by creating platforms to quantify and monetize the physical activity of adults and kids all over the world. Calories collected on our platforms, by kids & adults being active, are converted into RUTF for children suffering from SAM.
Calorie Cloud was started by the founders of MANA Nutrition, a non-profit organization that manufactures RUTF (Ready to Use Therapeutic Food) to prevent childhood deaths caused by severe acute malnutrition. In 2009, MANA raised $13 Million to open a factory in Georgia. Today, MANA ships over 500,000 packets of RUTF per day to save lives through partners like UNICEF, USAID, Save the Children, World Vision, and Doctors without Borders.
The idea for Calorie Cloud came from a few sources, including a 2012 CNN report that Saddleback Church had collectively lost over 200,000 lbs. MANA CEO Mark Moore ribbed a friend saying that it was unethical for them to have “lost” that weight; rather, they should have donated it to help undernourished kids. The response: “Can we do it?”
In the summer of 2013 we were invited to the Unreasonable Institute, an accelerator program for social impact startups. There we developed relationships with a team of mentors and coaches who continue to be a part of the team and contribute in meaningful ways:
- Rick Sterling contributed his wealth of expertise and encouraged us along the way.
- Pascal Finette’s generous network connected us to amazing people at companies like Strava, Nike, and Jawbone.
- Kevin Starr, of the Mulago Foundation, provided the first grant funding to help us pursue the idea.
- Vamsi Sistla connected us to JP Morgan Chase, who invited us to their Code for Good and Force for Good programs. They provided key insights for building a wellness challenge platform that can be used for large enterprise companies.
- Rajesh Anandan’s question – Why don’t we do that for kids? – began our amazing relationship with the U.S. Fund for UNICEF.
Today, we are focused on two areas where we believe we can harvest the most calories and have the biggest impact: corporate wellness challenges delivered in the workplace, and working with schools through Kid Power.
The global budget to buy therapeutic food for severely malnourished kids is $150 Million. The US weight loss market is $60 Billion. When we connect them we can make a difference.
Rick Sterling was our key mentor during the Unreasonable Institute and and the whole SRG team has become involved in designing and testing our Wellness Challenge program. Additionally Rick and team are leading strategic workgroups with other companies on how to scale the impact to eradicate Severe Acute Malnutrition in our lifetime.
A technology platform which delivers scalable access to over 100 fitness tracking devices and applications. This allows us a best in class solution for corporate wellness challenges where people can have a “bring-your-own-device” experience which introduces and sustains a variety of health and fitness solutions which can be used long after the wellness challenge.
Calorie Cloud is a registered non-profit organization with 501c3 status and with EIN 47-1407209. IRS 501c3 Determination Letter PDF download
We are committed to running like a business with aggressive growth and a sustainable operating model. Being a 501(c)3 gives us access to grant funding so we can deliver our solution at a lower price and demonstrate our clear priority of making an impact for health and wellness rather than shareholder return.
We are using our non-profit status as an strategic advantage. Calorie Cloud is designed to engage the marketplace as an economic engine that can improve health and fitness while ending malnutrition for children. Grant funding allows us to build the technology and deliver the programs at an aggressively low cost that is a game changer. Our competitive platform combined with the direct connection of helping others makes us unique in the market.
Want to talk more about this? Please email us at firstname.lastname@example.org